1. Market Research & Logistics
If your content is all created and you picked a date already, follow the next steps for a seamless event. If you're still wondering about what type of content to offer, I recommend seeking some advice with business advisors. My favorite ones in Northern Alberta are the staff at Community Futures Lakeland: http://lakeland.albertacf.com/. Here are some of the first details to think about.
Date and time
Including timezone converter if needed
Including benefits and agenda
Speakers and co-hosts
Have their bios and headshots handy
Graphics and banners
How you having a guest speaker, or a co-host?
Do you have/need sponsors?
How are your delivering the content?
Just speaking, visual presentations, etc.
How many people are you expecting?
2. Event Page & Taking Registrations
Create an event (also called a landing) page. Ideally, the audience should be able to see all the info needed AND register (and pay if required) all on the same page. If you are planning to collect those emails for futher marketing purposes, please make sure you add a note to let the audience know. Here are some of my favorite tools to promote a event.
Designed landing (event) page, forms and emails
Designed automated confirmation and reminder emails
3. Video Meeting Platform
Find the video meeting platform that suits to your needs. There are again many tools out there, so here are my favorite ones. Please note that the features listed are from the basic versions (paid or free) available in Canada. On top of the ones listed here, I invite you to check out Webex, Whereby, Jitsi as well.
Up to 50 people
No time limits
No account needed
No download required on Microsoft Edge or Google Chrome
Use on any device with Skype app
Record your call
Share your screen
Can be linked to your Facebook page/event
Real-time engagement and comments
Available on Android and iOS
Shareable during and after
5. Confirmation & Reminder Emails
Here's a checklist of messages to plan and to be sent before the event, including some details to think about.
Immediately after registration
24 hours, 2 or 3 days before (as you wish, but not to much)
2 or 3 hours before, to catch the latecomers
Date and time, with timezone converter if required
Link to virtual room
Like Zoom, GoToMeeting, etc.
Link to program to be downloaded
Any technical details related to the program you'll use
Any documents, agenda or homework that partcipants need to read before
Will this webinar recorded and available?
Alternatives if someone can't attend or cancellation policy
Link to event page
Invite your registrants to share the event, if possible!
6. Follow Up Emails
If you created an event page on your own website or a Facebook page, make sure to change the message on there after the event. Also, here's a checklist of details you can send in a follow up email.
Thank you emails to participants who showed up
Regrets emails to no shows
Documents and presentations
Survey to ask for feedback and testimonials
Some promo to your business
Future events, services/products offered, etc.